If you run a small business you’re constantly thinking of ways to make your marketing more effective. You market your business online, you have great brand collateral, when people visit your store they experience amazing customer service. So how else can you market your business?
Have You Considered Lighting as Part of Your Marketing Strategy?
I know, I know lighting? Great lighting design is all about creating a lighting scheme that meets your goals as a business. If one of those goals is to make your brand more memorable for your customers, there’s not better way to accomplish that then with terrific lighting design.
The Tale of Two Restaurants
I love hamburgers. I really do. They are a serious vice of mine. But I came to realize something, the lighting of two of my favorite burger joints Bareburger and Five Guys expresses the difference lighting can make in creating decor and extending your brand. Take a look at the two photos below.
Bareburger is home to organic burgers made from a wide variety of sustainable meat options. Sustainability and respect for food sources is baked into their brand. They’ve taken the time to design a decor that reflects this complete with eclectic light fixtures made from found objects. Five Guys on the other hand is all about getting you a classic all american burger at a fair price. Their lighting is basic and “get the job done.” In each case, the decor of the spaces reflects the brand and lighting is a huge part of that.
Three Ways You Can Market Your Brand With Lighting
Below is a quick slideshow I put together giving three broad ways your marketing efforts can be enhanced with lighting. Take a look and if you have thoughts or questions, you know where to find me!